2014 Mobile Restaurant Apps and the Engaged Consumer

$249.00

Restaurateurs are right to feel anxious about this growing technology. From surveys, analysis and commentary, here’s what they need to know.

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Description

No shortage exists of statistics that indicate the speed and extent to which consumers are absorbing wireless mobility into their dining habits and brand interactions. The smartphone and the tablet have become simultaneously a menu planner and wayfinder for diners and an ambassador for brands. Two interests meet in the mobile app and in the context create a dimension that is more personal in some ways than even visiting a restaurant and more engaging than websites.

We surveyed consumers of a broad demographic range for their opinions and preferences regarding restaurant applications for smartphones and tablets. The survey asked questions such as:

  • Type of device used
  • Installed apps
  • Uses of apps
  • Payment method

​In addition to getting input from consumers, we also polled those in the restaurant industry on their use of mobile apps to connect with their customers.

In addition to all of this data, this 83-page report includes a section on the core components of restaurant mobile application success, insights from industry experts and a directory of providers. You’ll also get jpgs of all charts and graphs, breaking down consumer input based on age group, gender and average household income.

Stay informed about your industry and what consumers want from a mobile restaurant application. Purchase and download your copy today!

Any questions on this premium report?  Want to see sample pages before purchasing? Please contact Christopher Hall at christopherh@networldmediagroup.com.