2017 Beverage Trends Report


To help you better understand what consumers desire, we polled both industry operators and consumers to bring you the latest in beverage trends.


The 2017 Beverage Trends report provides insights on the fastest-growing trends so you can ensure your customers ask for another round.

To help you better understand what consumers desire, this year’s poll gathered data from hundreds of operators and consumers. We answer questions such as:

  • In the last year, what was your top selling beverage category overall?
  • What type of equipment have you added within the past two years to support your beverage platform?
  • What type(s) of beverages would you purchase more often at restaurants if they were more widely available?

Beverages have a reputation for increasing check spend. The key, however, is inspiring customers to splurge on them. This report can help you expand your beverage platform to increase revenue and provide a customer experience that inspires repeat business.

What you will learn:

  • The specialty beverages millennials are drawn to and why
  • The fastest-growing beer, wine and cocktail varieties of the past year
  • Data trends from over 40 pages of comprehensive charts across multiple beverage industries

…and much more!

Money-Back Guarantee

Grab a drink and don’t worry, all of our products come with 100% money-back guarantee. That means if, for any reason, this report doesn’t satisfy you, send us an email and we’ll give you a refund. No questions asked.

Yup, it’s that easy. (Guarantee valid for 60 days after purchase.)

To view a sample of the report email Paige Hobbs at